Vladimiro's blog

Your customers love you, but prospects don’t get it. Sales take forever. Competitors keep winning deals. You’re always explaining what you do. These are all symptoms of bad positioning. Good positioning answers three questions instantly: Start with your best customers – the ones who bought fast and never leave. What made them choose you over […]

In 2023, a promising AdTech startup raised $20M to revolutionize mobile attribution. Twelve months later, they pivoted to CRM tools. What happened? Their product worked—but no one understood it. This isn’t just a failure of engineering or sales. It’s a product marketing breakdown.  Their secret post-mortem finding? “We built what engineers wanted, not what marketers […]

Let’s cut the corporate jargon: programmatic advertising isn’t some mystical art. It’s a merciless efficiency game, and right now, most advertisers are losing. Not because they’re dumb, but because they’re slow. The rules changed, and if you’re still running campaigns like it’s 2022, you might as well be tossing money out of the window. First, […]

Influencer marketing is often reduced to a numbers game: follower counts, engagement rates, and ROI metrics. But if you strip away the analytics, what’s left? The answer is simple yet profound: trust. At its core, influencer marketing isn’t about selling a product—it’s about building a bridge of trust between a brand and its audience. Influencers are […]

The content marketing landscape is undergoing a seismic shift. Where marketers once relied solely on human ingenuity, a new player has entered the game: Artificial Intelligence Generated Content (AIGC). This technology, powered by sophisticated AI models, is capable of producing a wide range of content, from blog posts and articles to social media updates and […]

Here’s the deal: it’s not about which channel you’re using (Meta, Google, carrier pigeons, whatever). It’s about who you’re trying to reach and where they actually are. Think about it: would you try to sell snowboards in the Sahara? (Okay, maybe to tourists, but you get the point.) So, first things first: Know your audience. […]

There are so many people that think they are not capable. And you? Are you feeling stuck? Like there’s a skill you crave but you talk yourself out of even trying? That’s what they call a limiting belief – basically, your mind telling you something untrue that holds you back. But guess what? You can […]

Marketing and sales might seem different, but at their core, they’re both about building relationships. Marketing is really just storytelling—sharing messages that people care about. It’s not just pushing products; it’s making people feel something. When done right, it builds trust and emotional connections. Sales, on the other hand, isn’t just about closing deals anymore. […]

Your creatives are the key to your marketing success. And I don’t just mean ad creatives like static images or videos. I’m talking about the creative brains behind your marketing campaigns. Because creativity is what makes your ads unique, amazing, and attention-grabbing. It’s not just about making your ads cool and sexy, it’s about effectiveness: in […]

I’ve been obsessed throughout my career by building high-performing teams, and I’ve found that trust is the cornerstone upon which these teams are built. It’s not just a nice-to-have; it’s absolutely essential for achieving outstanding results and fostering a culture of collaboration and innovation. I mean, you also need talented, committed and accountable people, but […]