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The content marketing landscape is undergoing a seismic shift. Where marketers once relied solely on human ingenuity, a new player has entered the game: Artificial Intelligence Generated Content (AIGC). This technology, powered by sophisticated AI models, is capable of producing a wide range of content, from blog posts and articles to social media updates and […]

Here’s the deal: it’s not about which channel you’re using (Meta, Google, carrier pigeons, whatever). It’s about who you’re trying to reach and where they actually are. Think about it: would you try to sell snowboards in the Sahara? (Okay, maybe to tourists, but you get the point.) So, first things first: Know your audience. […]

There are so many people that think they are not capable. And you? Are you feeling stuck? Like there’s a skill you crave but you talk yourself out of even trying? That’s what they call a limiting belief – basically, your mind telling you something untrue that holds you back. But guess what? You can […]

Marketing is about building relationship. Sales is about building relationship as well. But at its core, marketing is about storytelling — it’s about crafting narratives that resonate with audiences on a personal level. Effective marketing doesn’t just sell products or services; it fosters emotional connections and cultivates trust. Similarly, sales, while traditionally associated with closing […]

Your creatives are the key to your marketing success. And I don’t just mean ad creatives like static images or videos. I’m talking about the creative brains behind your marketing campaigns. Because creativity is what makes your ads unique, amazing, and attention-grabbing. It’s not just about making your ads cool and sexy, it’s about effectiveness: in […]

I’ve been obsessed throughout my career by building high-performing teams, and I’ve found that trust is the cornerstone upon which these teams are built. It’s not just a nice-to-have; it’s absolutely essential for achieving outstanding results and fostering a culture of collaboration and innovation. I mean, you also need talented, committed and accountable people, but […]

As leaders, we’ve been trained to have all the answers. However, often the best thing we can do is asking questions instead. And it happened to me so many times, every time someone presented me with a problem I opened my mouth and share a solution. I thought it was just what management was all about. […]

Most people will take whatever they’re getting, the inputs they are getting and just keep that driving forward. Because the majority will stick to the status quo, it’s just safer and doesn’t require any additional brain power or extra effort to roll it out. In fact, it takes a certain type of person to look […]

You can’t be a successful marketing manager just watching Steve Jobs videos or just reading Medium articles. Don’t even try. At some point you need to do the work. Just think about it, do you think you can learn cooking just by reading recipes or watching masterchef? No. You must step in the kitchen and […]

Actually, there are plenty. From the vision and mission statements to the frameworks of the 4,5,6,7 Ps: (1) product, (2) pricing, (3) place, (4) promotion, (5) physical evidence, (6) people, and (7) processes, but if we really want to keep it extremely simple and stupid, we need: Yeah. That’s it. Because if we keep creating […]