Digital marketing is a constantly evolving field, and trends and technologies are changing all the time. Some trends that have been prominent in recent years include In the coming years, it is likely that digital marketing will continue to evolve as new technologies and strategies are developed and as consumer behavior and preferences change. Companies […]
Performance Marketing is action oriented and measurable
You are a marketer, and most probably you have a budget that you can use to buy attention in as much quantity as you can afford. And there is a good news in that, when you find an ad approach that works, you can scale it. And if you are good with analytics you can […]
The most underrated (and valuable) skill
One of the few things I’ve learned in my career is that every Company is the result of the people that are working there, including the relationships that are established among those people. For this reason, the quality of each person that is part at every level of the organization is essential. Their cohesion is […]
3 steps for marketing success
Marketing is all about increasing revenue and sales while creating a brand. And performance marketing is all about the first part of this statement. It looks for positive ROI ensuring the customer acquisition cost is always lower than the life time value of the users (CAC < LTV). It’s really that simple. And you can […]
A few thoughts on Media Buying
Performance marketing is not just media buying, but without a deep understanding of how to buy traffic online, you can waste a lot of budget. Because there is a lot of traffic on the internet, and not all of it is legit or relevant for the app or product you are trying to promote. And […]
When it comes to marketing, what do you start with?
Effective marketing doesn’t start with a solution. It starts with the group of people to serve. Or with the problem to solve. Or with the change to make. After clarifying all of that, create a story that matches the dreams of the target audience. And let people know. It’s really that simple.
A quick view on leadership
Speaking about leadership is not easy, because you cannot reduce it to a simple managerial theory, there are so many variables. It starts from our mind, from our heart, from the capacity to imagine a future. It is a noble topic, it is something that makes our life more meaningful, and what many people do […]
Are you spending money on branded activity on Google Ads?
If the answer is yes, are you asking yourself if that is a good investment? If so, you are not alone. Maybe some of your competitors are bidding on your brand keyword, and you are trying to conquer some real estate on top of the page. Well, in this case, you are doing the right […]
Notes from the last offsite
Last week I went to a leadership and strategy offsite in Paris. It was a wonderful experience and what stroke me the most out of the series of presentations and workshops I had, is the speech of a psychologist who opened my eyes on the way we project our emotions to others. Here I’ve summarized […]
Embrace the fear
There is a galaxy of people out there who wants to get noticed. But standing out is risky. It’s easier to play safe, to hide, to avoid failures, and seek comfort. That’s why so many people do not take action, they over-think, over-plan, get lost in irrelevant details. But that’s normal, is how our brain […]