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One of the few things I’ve learned in my career is that every Company is the result of the people that are working there, including the relationships that are established among those people. For this reason, the quality of each person that is part at every level of the organization is essential. Their cohesion is […]

Marketing is all about increasing revenue and sales while creating a brand. And performance marketing is all about the first part of this statement. It looks for positive ROI ensuring the customer acquisition cost is always lower than the life time value of the users (CAC < LTV). It’s really that simple. And you can […]

Performance marketing is not just media buying, but without a deep understanding of how to buy traffic online, you can waste a lot of budget. Because there is a lot of traffic on the internet, and not all of it is legit or relevant for the app or product you are trying to promote. And […]

Effective marketing doesn’t start with a solution. It starts with the group of people to serve. Or with the problem to solve. Or with the change to make. After clarifying all of that, create a story that matches the dreams of the target audience. And let people know. It’s really that simple.

Speaking about leadership is not easy, because you cannot reduce it to a simple managerial theory, there are so many variables. It starts from our mind, from our heart, from the capacity to imagine a future. It is a noble topic, it is something that makes our life more meaningful, and what many people do […]

If the answer is yes, are you asking yourself if that is a good investment? If so, you are not alone. Maybe some of your competitors are bidding on your brand keyword, and you are trying to conquer some real estate on top of the page. Well, in this case, you are doing the right […]

Last week I went to a leadership and strategy offsite in Paris. It was a wonderful experience and what stroke me the most out of the series of presentations and workshops I had, is the speech of a psychologist who opened my eyes on the way we project our emotions to others. Here I’ve summarized […]

There is a galaxy of people out there who wants to get noticed. But standing out is risky. It’s easier to play safe, to hide, to avoid failures, and seek comfort. That’s why so many people do not take action, they over-think, over-plan, get lost in irrelevant details. But that’s normal, is how our brain […]

You need to have a superpower. If you don’t, you’re just another handshake. And remember: nothing is stopping you to be bolder and think bigger. You have the option to smile at mediocrity, and run away! And after that, just keep getting better at your unique talent. But if you are confused, how to understand […]

You have a segment of people that are gonna buy from you no matter what. You have another segment that is not gonna buy from you for their own reasons. And in between there is huge segment of people who are still undecided. Landing page optimization, CvR optimization were created for this big segment. And […]