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I am aware that most of my colleagues refuse this definition, especially the ones who never tried to sell anything to anyone and are scared to death to even think about it. But if you are looking for more likes or followers on social media, or u want people to give up their email in […]

I came across a lot of marketing definition in the last 25 years. Some of them are so pretentious and not easy to digest to become obnoxious. However, the marketing description I prefer the most was given by, an all most unknown copywriter, John E. Kennedy at the beginning of the last century, and it […]

Launching the Apple ‘Think different’ campaign, in 1997 Steve Jobs made one of the most memorable marketing speeches of all time. Here is the link: https://www.youtube.com/watch?v=MrZKoWgcZVg And beyond social media, growth rating points and conversions, my take is that we need to take a stance if we want to confer a well built personality to […]

My first manager, Marco (not a fantasy name), stopped every week at the same gas station on top of his brand new and fast Ducati Streetfighter. One day the clerk asked: “that’s a nice bike, bro, what do you for a living?” And Marco replied “I am a Marketing Manager”, and the clerk continued interested: […]

I like to go to work taking public transport. It’s cheap, environmental friendly, it avoids traffic, and most important the struggle to find a parking lot. Furthermore, since I have given up control over the journey, I don’t have to be fully present and in command like when I ride a bike, or a car, […]

I’ve been always fascinated by the romantic image of the fierce manager on the trench. Endowed of intelligence, wisdom, humanity, courage, self-sacrifice, honesty. Direct and smart. Entertaining and thoughtful. Intense and generous. Charismatic and merciless when things do not go the way he thinks they should. A quick thinker able to grasp the major points […]

First of all, I don’t want to teach the work to anyone. Even if I have been around for a while and I’ve been doing this for a bit, I still consider myself a beginner with ton of things to learn. Second, I’m not going to reveal any shortcut to make the job seem effortless […]