Vladimiro's blog

As leaders, we’ve been trained to have all the answers. However, often the best thing we can do is asking questions instead. And it happened to me so many times, every time someone presented me with a problem I opened my mouth and share a solution. I thought it was just what management was all about. […]

Most people will take whatever they’re getting, the inputs they are getting and just keep that driving forward. Because the majority will stick to the status quo, it’s just safer and doesn’t require any additional brain power or extra effort to roll it out. In fact, it takes a certain type of person to look […]

You can’t be a successful marketing manager just watching Steve Jobs videos or just reading Medium articles. Don’t even try. At some point you need to do the work. Just think about it, do you think you can learn cooking just by reading recipes or watching masterchef? No. You must step in the kitchen and […]

Actually, there are plenty. From the vision and mission statements to the frameworks of the 4,5,6,7 Ps: (1) product, (2) pricing, (3) place, (4) promotion, (5) physical evidence, (6) people, and (7) processes, but if we really want to keep it extremely simple and stupid, we need: Yeah. That’s it. Because if we keep creating […]

The best product in the world will not save you if you can’t communicate properly. So, let’s say your are in charge of the marketing and communication department, ask yourself the following 4 questions before even starting thinking about your marketing strategy: What is the product about? Start with what the product is (like “manufacturing […]

Can you describe the vision of your Company? Maybe you do, but most of the leaders in the organizations I’ve worked for, just couldn’t. And if you can’t communicate the vision to someone in five minutes or less and get a reaction that signifies both understanding and interest, you are not doing a good job. […]

There’s no doubt that digital marketing is a crucial part of getting a business seen. That being said, the only predictable thing about digital marketing is that it’s…unpredictable: I mean, AdTech platforms come and go, audience appetites change, and algorithms seem to evolve overnight. So, how exactly do we craft killer digital marketing tactics in […]

One of my favourite adage from the “Socrates of San Francisco”, Howard Luck Gossage is: “Nobody reads advertising. People read what interests them; and sometimes it’s an ad.” And this principle is still crisp today, more than half a century later, when every Business is craving for attention. Here I try to explain the 7 […]

Digital marketing is a constantly evolving field, and trends and technologies are changing all the time. Some trends that have been prominent in recent years include In the coming years, it is likely that digital marketing will continue to evolve as new technologies and strategies are developed and as consumer behavior and preferences change. Companies […]

You are a marketer, and most probably you have a budget that you can use to buy attention in as much quantity as you can afford. And there is a good news in that, when you find an ad approach that works, you can scale it. And if you are good with analytics you can […]